Princess Beatrice Princess of York, took a break from her prestigious job with a New York-based fashion investment company to attend We Day UK 2016 celebrations at SSE Arena in Wembley on March 9th in London. Also attending was close friend Holly Branson(daughter to Virgin Corporation founder Sir Richard Branson). We Day is an annual "youth empowerment" event organized by Free the Children. We Day motivates youth to take action on local and global issues.